Metaversal Immersion

Some brief ramblings on interactive narrative and immersive environments:)

A virtual world is restricted only by your imagination. If you want to engage people in the experience of your brand, your need to provide an environment that demands exploring within the context of a compelling motive or narrative. In other words, create something fun, something unusual, something I want to look at a little longer. Give me a reason to be there, tell a story, weave a web of intrigue into the experience. Lead me into a metaphorical maze.

Once you have done that, consider the social and collaborative nature of virtual worlds, and ask yourself if the experience you present provides a social atmosphere. Not literally, I don't want to sit at a bar in SL! Ask yourself if your landscape creates a dynamic talking point for the user, does it lend itself to an intimate (not sleazy, I mean *friendly*) atmosphere. Where is the joy of use? Build some easter eggs in the landscape to surprise your visitors. Half the fun of social interaction in SL is the path of discovery.

Finally, ask yourself the very important "so what?" question.
eg I have created a building just like my real business and you can go inside and sit at a table "so what?"

What else do you think makes an immersive virtual world experience?

Social Transparency

Recent posts by Luis Suarez on making Enterprise2.0 matter and another by Jeremiah Owyang on Facebook have got me thinking about the new transparency requirement organisations now need to consider. Right now employers have a choice of walling in employees, blocking access to streaming media, blogs, Facebook, virtual worlds(VWs) and even instant messaging.
So what does productivity really mean? Should organisations be thinking more about the need to teach time and technology management to their employees, rather than fencing them in?
I am a big believer in the value of sharing knowledge. Iron sharpens iron, as they say. The value within "social capital" will become enormous and I believe IT departments will soon bow down to pressure from employees and managers alike. It might be a choice now, but will it become a demand - a right - from the next generation?
Collaborative social networks of wikis, blogs, virtual worlds are facilitating real time knowledge sharing. I just look at the small group of VW bloggers I am now following in twitter (and now Facebook) and the type of ambient knowledge collective it offers. What if my friends started to embrace these technologies also? What difference would it make to their relationships, their projects, their customers?
I think one day we will see a far more transparent social dynamic enter the workforce. Less demand on intranets, more focus on social networking using web2.0 groups as the benefits of collaboration are realised.